Also known as recruiting organization or recruiting emails, recruiting promotion is a technique that is generally applied as a way of gaining the right kind of candidates for open roles within a company. A difference on this program is sometimes used by non-profit companies, in which promotional initiatives are focused to achieve and hopefully entice certain kinds of volunteers for specific tasks. With both programs, the objective is to link with individuals with the presents, abilities, and experience that would allow both events to enjoy a mutually valuable connection. Several different kinds of recruitment web site designers may be used in an attempt to achieve this objective, based on the characteristics of the company and the type of employees the company is focusing on. Social advertising is also a device that can be categorized as a type of recruiting marketing.